When was coors first brewed

He leaned on new business ventures like manufacturing porcelain and producing malted milk for candy companies. These ventures continued even after April 7, when the beer flowed again. The brewery unveiled the Stubby Bottle in , and after 17 dry years, the iconic bottle became a symbol of standing tall in the face of adversity.

Bill Coors was a rebel with a cause. After years of studying the traditional tin can, he introduced Coors in a more enviornmentally friendly aluminum container in This sparked a recycling revolution and with time the aluminum can became industry standard.

For decades, Coors Banquet was only available in 11 states, none of which were in the East. Despite its limited distribution, presidents, celebrities, and everyday folk alike wanted a taste of the West. In , Coors Banquet finally showed up in all 50 states. Today, after a number of complicated mergers and acquisitions, the company now called Molson Coors Beverage Co.

The story of Coors Brewing starts in when a year-old novice brewer from Prussia stows away on a ship bound for the U. After making his way to Colorado, Adolph Coors started a brewery in on the bank of Clear Creek outside the town of Golden. He and his business survived a flood and a major economic depression in the late s via Coastal Virginia. During the dry years, Coors Brewing leaned on a porcelain business it had been running on the side while producing non-alcoholic beverages and malted milk instead of the brew miners had nicknamed "banquet beer" via Thrillist.

Adolph Coors' son, Adolph Jr. His three sons took over by the s, although the oldest, Adolph III, was murdered during an apparent botched kidnapping in via The Denver Post. The second-oldest, Bill Coors, developed the first aluminum can in , revolutionizing the beverage industry via Denver Business Journal. The s were a heyday for Coors Brewing. In the decade from to , Coors vaulted from the 12th biggest beer in the U.

Coors was No. Coors did little advertising at the time, so scarcity and word of mouth were all it took to create an aura of mystique around the beer via The Denver Post. Students at colleges east of the Mississippi River would ask their Colorado friends to fill their trunks with Coors whenever they visited home. The whole premise of that movie was that a southern tycoon would be willing to spend a small fortune to smuggle cases of Coors from Texas into Georgia via VinePair.

But at the Coors brewery in Golden, Colorado, was remembered more for a bitter strike that ended when workers crossed the picket lines and voted the union out via The New York Times. This began a decade of boycotts and bad publicity that prompted Coors to revisit its image and rethink its business philosophy. Coors had been the subject of boycotts dating back to The early boycotts were organized primarily by people in the Hispanic community who considered Coors' hiring practices racist, disliked its anti-union stance, and were angered by Joseph Coors' opposition to a Chicano Studies program when he was regent at the University of Colorado via Colorado Public Radio.

Adolph Coors had had an experience in making good quality beer. Aside having the job of brewing beer, he also personally sold and delivered it to his customers. In less than a year, the business saw considerable profit, and grew more successful every passing year.

In Coors was able to buy the brewery out from Schuler and became its sole owner and proprietor. Over the next decades the brewery became bigger, and by then it became Coors Brewing Company.

It struggled amidst the growing threats of Prohibition a national alcohol ban that spanned for 13 years. Adolph Coors, at 82, died in before Prohibition ended four years later.